Marketing Principles Coursework Example | Topics and Well Written Essays - 500 words - 1

Marketing Principles - Coursework Example The idea holds that achieving the goals of the company lie squarely in finding the needs of the market targeted. The company should come up with ideas that will persuade the customer’s needs by offering better products. Marketing concept relies on research carried out in the target market. Elements of the marketing process are sets of convenient tools. Such tools help the company’s blends to produce the impact it needs in the target market. There is a perception that if a company lowers the prices of the various commodities, the sales involuntarily increases. Such situations may be different. This is because customers may be looking for other components such as quality, cost effectiveness and value added services. An airline company which reduces its price by cost cutting in areas such as; airport charges, direct sales to the customers and lowering the advertisement costs may get profit in the long run (Pride & Ferrell, 2003). Placement involves all activities of a particular company that makes the products available to the target customers. A good example is the emirates airline that has continuously advertised its services to attract more customers. Promotion entails the means through which the companies communicate to its customers about their product’s values and benefits. Most companies in London have websites. Such websites act as a communication channel between the customers and the company. Market and product orientation are the two approaches of market orientation. Product-oriented approach involves a company developing products without having to focus on the customers’ needs. This kind of approach may often lead to unsuccessful ventures. A gas company in London may decide to introduce some new services without necessarily focusing on customers’ needs (Pride & Ferrell, 2003). Market-oriented approach; the company develops a product with a focus on the customers’ needs. The products developed lie squarely on the information obtained

Knowledge on Prevention of Occupational Hazards | Research

Knowledge on Prevention of Occupational Hazards | Research CHAPTER- I INTRODUCTION â€Å"Working may be an occupational hazard to you. Not working is an occupational hazard to the country.† (12 Eustace 8:5) Work is considered as a basic part of human existence. Most of the adults spend approximately one-third to one-fourth of their life time at work and often perceives work as a part of their self identity, self-expression and self-fulfilment. Many people believe that work is worship, equally important is the place of work because the workplace has significant influence on individual’s health and is a primary site for the delivery of preventive health care. (Rogers, 2006) The level of occupational health and safety, socioeconomic development of a country, quality of life and wellbeing of working people are not only closely linked with each other but also influence each other. This suggests that intellectual and economic inputs on occupational health care are not burdens but have a positive and productive impact on the company and national economy. Some industries and countries have demonstrated that it is technically feasible and economically productive to prevent and minimize hazards at work. This occupational health is an important factor for sustainable socio-economic development that enables workers to enjoy a healthy and productive life both throughout their active working years and beyond, especially after their retirement. (WHO, 2005) Textile industry is one of the leading industries both in India and in the world at large. Nearly 14% of the total industrial production comes from textile industry and it forms around 3% of GNP in India. After Indian railways, Indian textile industry seems to generate more employment. (India Business Directory, 2010) The current global labour force stands at about 2600 million and is growing continuously. Approximately 75% of these working people are in developing countries. The officially registered population constitutes 60-70% of the world’s adult male and 30-60% of the world’s adult female population. Each year another 40 million people join the labour force and most of them are in developing countries. It is imperative therefore to realize that workplace environmental hazards are a threat to a large proportion of the world population. Occupational health is a branch of Community Medicine which deals with the effects of occupation of workplace on human health (Park. JE, 2009). Every occupation is associated with one or other ill effects on health. One such occupational group is cotton textile workers. (Hunter’s Disease of Occupation, 2008) The major health problems associated with cotton dust are respiratory problems, which include Byssinosis, pneumonitis and Emphysema. The problems are highly prevalent in the mills of developing countries. (Fantahumand Adebe, 2009) Byssinosis is an occupational lung disease often observed among workers exposed to cotton dust. Despite the fact that byssinosis has been recognized for over 100 years, the etiology and pathogenesis remain obscure. The ability of textile fibres to produce byssinosis is determined by fibre type-cotton being the most potent, followed by flax, hemp. Harvested cotton consists of a mixture of plant materials including leaves, bracts and stems, fibre, bacteria, fungi, and other contaminants. Very importantly, the compounds which cause byssinosis are water soluble. The biological activity of cotton can be greatly reduced by either steaming or washing the cotton before processing the textile work. (David, 2006) The occurrence of respiratory symptoms represents the earliest response to cotton dust exposure, followed by lung function changes. Early respiratory symptoms may be a risk factor for subsequent loss of pulmonary function in cotton textile workers. (David, 2006) The severity and extent of problem are well recognized in the developed countries and control measures have been implemented to prevent the disease. This is not true, however, for developing countries where the severity and extent of the problem are not well studied and preventive measure are far from adequate. (J.R.Parikh, 2007) The occupational health nurse plays an important role in maintaining health and safety of employees by assessing the work site for hazards and reducing risk that could lead to disastrous situations. More effort could be directed at integrating promotion of health and health protection activities to provide with an environment more conducive especially to general health of the workers, so that the work site offers an excellent setting to focus on both health protection and health promotion. (Blix, 2009) Need for the Study: Occupational health is concerned with health in its relation to work and the working environment. Occupational health implies not only health protection but also health promotion, emergency care, wide range of preventive, curative services, rehabilitative services, a concept which includes everything that can apply to promote health and working capacity of the workers. Occupation health is a branch of community medicine which deals with the effects of occupation or workplace on human health. We have already seen that every occupation is associated with one or the other ill effects on health and cotton mill workers are not an exception to this fact. These workers are susceptible to various morbid conditions by virtue of workplace and working conditions. These morbid conditions may range from chronic respiratory diseases due to cotton dust inhalation to anaemia because of nutritional deficiency. Although many studies on chronic respiratory disease among cotton mill workers have been carried out, a study including complete health profile of cotton mill workers is limited and is need of further research. (Indian Journal of Occupational and Environmental Medicine, 2010) An occupation is something in which persons not only earn their daily bread but also spend one-third of average adult life. The Bureau of Labour Statistics reports that every 5 seconds a worker is injured in the world and every one second a worker is temporarily or permanently disabled in India. The Centre for disease control and prevention reported in 2006 that every day and average of 137 persons die from injuries on the job. Each year 74000 require treatment in hospital emergency departments for work related injuries. (Girijakumari, 2009) According to a recent estimate, the cost of work related to heat loss and associated productivity loss may amount to several percent of the total gross national product of a country. In India there are about 20 million workers who are involved in textile industry, among them 1.07 million workers are engaged in the manufacture of cotton textile. Byssinosis, hypertension, noise induced hearing loss, dermatitis and risk of cancer due to various chemicals and dyes are common occupational diseases found among weavers. In a study done by NGO in 2008, byssinotic condition was first recorded in Indian history in the last 150 years. A maximum number of Byssinosis is a respiratory syndrome that occurs as a result of inhaling dust that is produced when cotton is inhaled. The occupational nurse should realize that the primary concern to protect the health of working population. A longitudinal study was conducted to assess the prevalence of byssinosis and to find out the association between smoking and byssinosis. 344 samples were taken among the textile workers. The synergistic effect of smoking on cotton dust exposure was evaluated. Indeed, smoking had significantly higher frequency than non-smoking. In the survey conducted, it was observed that the frequency of respiratory symptoms and prevalence of severe byssinosis were 14.9% and 12.6% respectively. The reduction of symptoms was due to the old cotton mill. The reality is lower in the case of non-smokers. The result indicated that smoking potenitates’ byssinosis and smoking was found to show an additive effect of cotton dust exposure. (Maunder, LR, 2007) A study was conducted to determine the effect of past cotton dust exposure on the respiratory tract; a total of 223 persons working in textile mills were included in this study. A questionnaire was used to enquire about respiratory problems, the participants underwent using several spirometric measurement. The most common respiratory problem was pneumonitis 14.3%, the prevalence of byssinosis was only 20.2% and emphysema was 11% in cotton processing workers. (Basel, K.A, 2008) The jobs and tasks in textile mills varied according to the product, process and operations since the subjects were selected from four sections, such as the blow and card room, spinning mills, finishing section and general section. The symptoms of respiratory illness were identified as highest among the workers in the blow and card room, and in the spinning section. In all, 53% of the workers have had such symptoms that had a low peak expiratory flow rate ((Taylor, et.al, 2010) Regular smoking was significantly associated with the occurrence of respiratory related illness and its symptoms. A number of ‘beedi’ (the name of a local cigarette stick that contains more nicotine than usual cigarettes) smokers worked in the production section. They smoked 2 to 25 sticks (a mean of 13 sticks) per day. Non- smokers were less likely to be affected, but many of them suffered from casual fever (20%) and also morning headaches (8%). Prevalence of other health problems were also identified as restlessness at night (24%), daytime sleepiness (11%), snoring (19%), impotence (31%), and feeling physically weak (10%). The prevalence of hypertension (14%) was also noted among some workers. Only 16% of the workers in the production section had been using masks for more than 5-7 years, and no significant association was found between the symptoms of respiratory illness and the length of their service. However, some evidence from their health record (personally kept at home and from doctor’s prescription) proved that symptoms of respiratory illness were suspected among those who were working for more than six-year duration. (Jackson, 2008) Prevention of occupational hazards as an essential component of health aims at training and educating these workers in order to promote good health. It is extremely important to make people aware of the concerns of workplace. One of the major responsibilities of community health nurse is to impart knowledge related to specific measure in preventing occupational hazards. It is the Community health nurse who can play a vital role in preventing and controlling occupational hazards. Therefore, she/he should function independently and carry out this particular responsibility for better health of the workers. (Pyuish Gupta, 2010) Statement of the Problem: A Study to assess the Effectiveness of Video Assisted Teaching Programme on Knowledge Regarding Occupational Hazards and its Prevention among Cotton Mill Workers at Selected Industries, Salem. Objectives: To assess the knowledge regarding occupational hazards and its prevention among cotton mill workers in experimental group and control group. To determine the effectiveness of video assisted teaching programme regarding occupational hazards and its prevention among cotton mill workers in experimental group. To associate between the pre test scores on knowledge regarding occupational hazards and its prevention among cotton mill workers and their selected demographic variables in experimental group and control group. Operational Definitions: Effectiveness: Effectiveness is a measure of the ability of video assisted teaching programme regarding occupational hazards and its prevention among cotton mill workers to produce a specific desired effect or result that can be quantitatively measured. Video Assisted Teaching Programme: It is a systematically planned teaching programme on occupational hazards and its prevention and imparted through video film based lecture cum discussion. Knowledge: It is the correct response given by the cotton mill workers regarding occupational hazards and its prevention which can be assessed through structured interview schedule. Occupational Hazards: It is a state of deviation from normal status of health to illness while working in cotton mill industry. In this study it includes physical hazards, chemical hazards, and mechanical hazards, psychosocial hazards of Byssinosis, pneumonitis, and emphysema. Prevention: It refers to precautionary measures to be followed by cotton mill workers to protect their health from occupational hazards. Cotton Mill Workers: They are the adult employees working at selected cotton industries, Salem. Assumptions: The cotton mill workers may have knowledge regarding occupational hazards and its prevention. Video assisted teaching programme may improve their knowledge regarding occupational hazards and its prevention among cotton mill workers. Increased level of knowledge among cotton mill workers regarding occupational hazards and its prevention may help them to improve their quality of life. Hypotheses: H1:There will be significant differences in pre test and post test scores on knowledge before and after video assisted teaching programme regarding occupational hazards and its prevention among cotton mill workers in experimental group at p≠¤ 0.05 level. H2:There will be significant difference in post test scores on knowledge after video assisted teaching programme regarding occupational hazards and its prevention among cotton mill workers in experimental group and control group at p ≠¤0.05 level. H3:There will be significant association between the pre test scores on knowledge regarding occupational hazards and its prevention among cotton mill workers and their selected demographic variables at p≠¤ 0.05 level. Delimitations: The study was limited to only 60 samples. Study was limited to cotton mill workers who were available during the study period. Study period was limited to 4 weeks. Projected Outcome: This study would reveal the existing knowledge on occupational hazards and its prevention among cotton mill workers. This study would motivate the cotton mill workers to update their knowledge regarding occupational hazards and its prevention. This study would evaluate the effectiveness of video assisted teaching programme on knowledge regarding occupational hazards and its prevention among cotton mill workers. Conceptual Framework: This study is to assess the effectiveness of video assisted teaching programme on knowledge regarding occupational hazards and its prevention among cotton mill workers. The conceptual framework for this study was based on J.W.KENNY’s open system model. According to Kenny, all the living systems are open and they are in continuous exchange of matters, energy and information. The system receives input and gives back output in the form of information or knowledge. System model consist of 3 phases input, throughput, and output. These 3 phases also known as classical element of the system. Input: It is the first phase in open system. Based on Kenny, input can be a matter of information. In this study, it is testing the knowledge on occupational hazards and its prevention among cotton mill workers by using structured interview schedule. Throughput: According to theorist, information is continuous process through the system. This is the activity phase, which allows the input to be changed. In the present study, providing video assisted teaching programme regarding occupational hazards and its prevention among cotton mill workers, only to the experimental group. Output: According to Kenny after processing the input, the system gives output (Information/ knowledge). It is the third element of the system, where alteration can be expected because of the throughput. In this study, majority of the cotton mill workers had gained adequate and moderately adequate knowledge regarding occupational hazards and its prevention in experimental group. There was no significant change in the knowledge regarding occupational hazards and its prevention among cotton mill workers in control group. Feedback: According to throughput, feedback is the improvement of knowledge among cotton mill workers. In this study, improved knowledge regarding occupational hazards and its prevention among cotton mill workers in experimental group was assessed by the investigator. If there is no significant changes in the output, feedback will return to input and the process will continue which is not included in the study. (Pretest)(Post test) (Feedback) Not included in this study Cotton mill industry Fig-1.1 : Conceptual Framework Based On Modified J.W. Kenny’s Open System Model On Effectiveness Of Video Assisted Teaching Programme On Knowledge Regarding Occupational Hazards And Its Prevention Among Cotton Mill Workers. Summary: This chapter dealt with introduction, need for the study, and statement of the problem, objectives, operational definition, assumptions, delimitations, projected outcome and the conceptual frame work. CHAPTER-II

Telescope :: science

Telescope Light and other kinds of electromagnetic radiation coming from the universe outside the Earth must travel enormous distances through space and time to reach observers. Only the brightest and nearest stars can be seen with the unaided eye. To see farther and to clarify and measure what is seen, a telescope is needed. The word telescope is derived from the Greek words tele, "from afar," and skopos, "viewer." Even a simple homemade telescope can clearly show Saturn's rings, Jupiter's bands and red spot, stars, nebulae, and nearby galaxies not visible to the unaided eye. The ability to study the distant planets and other structures in the universe with these powerful yet remarkably simple instruments has revolutionized mankind's understanding of the natural world. All telescopes gather radiation from distant objects over a large area and focus it, thereby increasing the intensity of the radiation and allowing the objects to be magnified. Sophisticated telescopes are used to view radiation in all parts of the electromagnetic spectrum from long-wave radiation and radio waves to infrared radiation and light and much shorter wave radiation, including ultraviolet and X rays. This radiation travels through space at the speed of light in the form of waves of electric and magnetic fields. Because of its basic similarity, all such radiation can be focused by reflecting it off a curved surface or by refracting, or bending, it with glass lenses. The devices that are used to do this, however, vary, depending on the wavelength or type of radiation being studied. Optical Telescopes The first telescope developed, and the one most widely used, is the optical telescope, which gathers visible light radiation. There are three basic types of optical telescopes: refractors that use lenses, reflectors that use mirrors, and catadioptrics that use a combination of both lenses and mirrors. The refracting telescope has a closed tube. At one end of the tube is the object glass, usually made of two or more lenses, that admits light emanating from the object observed. The light rays are refracted by the lenses to a point of focus at the lower end of the tube where the eyepiece is located. The eyepiece acts as a magnifying glass and enlarges the bright image. An observer can view objects through the eyepiece or attach a camera to the telescope to record images. The reflecting telescope focuses light rays with a large curved concave mirror that is generally made of glass covered with a thin coating of aluminum.

Tcl 201 Midterm

Questions: 1. Taking your information from Katherine Benton-Cohen’s book, Borderline Americans, write an essay on how the term â€Å"American† became synonymous with â€Å"white† in Cochise County during the late 19th and early 20th centuries. Start by discussing the nature of relations between Mexicans and whites in the different sections of the county during the 19th century. How did relations change over time and what factors led to those changes?In answering these questions, you should pay some attention to changing demographics but focus on how mining companies’ interest in exploiting its labor force, the Bisbee Deportations, and the aftermath of the deportations led to the creation of â€Å"one county, two races. † Borderline Americans covers distinct situations that occurred in Cochise county where the definition of being American was pursued based on what benefited the Anglos in the area. IN areas such as in Tres Alamos, there were situation s of intermarriage.In Bisbee, there was the dual-wage system the separated Mexicans from Americans, and in Tombstone, Anglos and Mexicans would come together to combat native Indians. Yet, when Mexicans wanted to put their American civil rights to action, Anglos would counter act them by saying how they were not American enough. a. In Cochise County, â€Å"corporations and governments exerted enormous influence over the creation of racial categories† (pg. 14). Everyone fought over what defined race and who could benefit from the term (pg. 14). b. In Tres Alamos, Anglos and Mexicans were friendly towards one another for political reasons. In theory. New Spain’s elite was Spanish, but in a sparsely settled frontier area, people who were Spanish-speaking, wealthy, or landed qualified as being Spanish, and thus—in the context of American racial codes—white (pg 28). c. In other areas in Arizona such as in Tucson, Anglo cowboys and Mexicans joined forces to com bat the native Indians (pg. 63). d. In Bisbee, there still existed a dual-wage system. Here, Mexicans were paid less than the Anglo men despite their skills. Corporations ruled the community, so they set the define line of who was worthy to be American and who was not based on pay (pg. 07). Dual wage system. I. Spanish American Identity: a. â€Å"The Spanish American identity in New Mexico was conceived in myth and is sustained by memory† (pg. 212). i. The Spanish American identity was an illusion that Nuevomexicanos created and lived up to during the late years of the 19th and early 20th century. b. It originates from its diverse â€Å"struggles against political and social marginalization, and was nurtured by a burgeoning tourist industry, a Hispanophilic cultural movement, and locally authored histories and scholarship† (pg. 2). i.The Spanish identity came out of years of political and social suppression. Nuevomexicanos wanted to define their racial identity, and by identifying with their Spanish origins they could argue their â€Å"purity of blood† and distinguish themselves from being â€Å"Indian† or â€Å"Anglo†, claiming identity to their European roots which was racially white, and moving away from their ‘mixed-blood Mexican immigrant identity, yet identify with their attachment to the land (by way of conquest) (pg. 16-17). ii. In summary, there was no such thing as a Spanish American identity.This was a mythical race that Nuevomexicanos created for their benefit. Nuevomexicanos hung to their Spanish roots because it gave them the power to identitify with their European roots, disassociate themselves from their Indian and Mexican immigrant roots, and still gain the privilege of enjoying social and civic equality with Anglo Americans (pg. 16). II. The White perception of Nuevomexicanos during the immediate years following the Mexican-American War. a. Anlgo’s questioned as to whether or not the Mexican-Ame rican people of New Mexico were ‘fit’ enough to be granted full U.S. -citizenship. i. The media of the time was a great example of how Anlgo’s viewed Neuvomexicanos. They mentioned how Mexicans â€Å"still â€Å"professed a deep hostility to American ideas and American policies. † Rather than assimilating into the nation cultural and political mainstream, the newspaper noted, these Mexicans stubbornly clung to their habits, political affiliations, and semipagan religious practices; they abhorred all things â€Å"American† and had little resolve to show their patriotism during the war . . (pg. 1). † 1. Anglo’s felt that Mexican’s would never be able to be loyal to the American government, and therefore they should not be granted U. S. citizenship. The media only added to this notion. b. Mexicans, because they were a mixed race, were also viewed as rebels and ‘political subversives’, and many U. S. officials such as S enator John C. Calhoun felt that they had â€Å"inherited the worst characteristics of both races, and to be â€Å"unfit† for U. S. citizenship or for self-government† (pg. 53). i.To many US Anglos, Mexicans were biologically predisposed to be savages and incapable of being loyal citizens to the United States. III. White’s views of Nuevomexicanos, New Mexico and statehood, and white migration and tourism to New Mexico. a. When Nuevomexicanos began to take claim to their â€Å"Spanish† European race, and attempt to move away from their Indian or Mexican identity, Anglo’s began to be more accepting of the state and its people. i. â€Å"The statehood debate illustrates how racial perceptions and relations played a major role in the formation of the Spanish American consciousness† (pg. 3). 1. Representative Joseph M. Root lobbied for New Mexico to gain statehood and he said how â€Å"Their race or â€Å"blood mixture† was of little conse quence to their ability to govern† (pg. 56). ii. New York Representative William H. Seward was a vocal supporter for New Mexico, and he said a speech referencing Nuevomexicanos to their Spanish roots. 1. â€Å"By praising the Spanish colonial past, Seward implied that New Mexico’s Indians and Nuevomexicanos heralded from a genteel, colonial society characterized by Christianity and racial order† (pg. 7). b. Nuevomexicanos began to redefine themselves as â€Å"Spanish† in ethnic origin and â€Å"American† in nationality (pg. 92). i. Other Anglos who were collaborating with Nuevomexicanos for their acceptance into statehood emphasized their Spanish American identity and â€Å"transformed New Mexico into the tourist capital of the Southwest, a Mecca for â€Å"American† immigrants and visitors who delighted in Spanish and Indian cultures† (pg. 2). 1.By Nuevomexicanos adopting a Spanish American identity, they not only gained support from o ther Anglo leaders, but they were also socially accepted and their ethnic background became a new tourist attraction for other Americans to come and see. IV. Romanticization of the Spanish past by Hispanophilia. a. â€Å"Hispanophilia was born of a desire to return to a simpler way of life that, in fact, had never been all that simple . . . It was an ideology (pg. 147). i. This was a way for the Spanish Americans to be proud of their racial background, yet at the same grounds have the acceptance they desired from the Anglos. . Many US Anglos from other states still feared the rumors about Mexicans and their violent characteristics. In an effort to move away from such misconceptions, Nuevomexicanos with the help of boosters, promoted their Spanish American identity, which then gave birth to Hispanophilia. This notion allowed them to create a â€Å"fantasy heritage† that was acceptable for Anglos and yet gave them the ‘acceptable means of defining their historical identi ty’ (pg. 148) V. Nuevomexicanos and their Spanish American Identity a.Nuevomexicanos used their new Spanish American identity to their advantage, for it was their only way of regaining control over their ‘declining political fortunes, land base, and language’ (pg. 148). i. From Hispanophilia came the birth of Hispanidad. 1. â€Å"Hispanidad entailed claiming ownership, most notably, of Hispanic heritage, language, values, beliefs, and culture† (pg. 171). ii. They also came to use this to their advantage by demonstrating how Spanish Americans were equal to Anglos in racial hierarchy, yet they kept their Spanish distinction from that of the Anglo’s.

Philosophy Rhetoric Essay

For those politicians who find themselves faced with a question whose answer may be distressing to their audience, there is no substitute for the power of rhetoric   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   The light-as-air rhetoric politicians tend to give in response to any question regarding national identity is a fine example. Asked what it is to be an American, most politicians will appeal to emotion with reflexes so skilled and precise that a kung-fu master would be hard-pressed to imitate them. Where logic is concerned, the rhetorical replies to this sort of question often begs many others. The politician will surely answer using words such as â€Å"hope†, â€Å"values†, â€Å"family† and â€Å"faith† but are those words even useful as descriptions? Do they speak to the actual experience of being an American or do they speak to some of the notions in which many find great comfort? How much of any politicians answer to this question is ritual and how much actual response? And, most importantly, are those things really characteristic of Americans or are they things Americans like to think about themselves, reality notwithstanding?   Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚  Ã‚   Where a reasonable, logical answer to the question of   what it means to be American may be pages long and the subject of spirited debate–not to mention heavily influenced by the time in which the question was posed–a rhetorical answer provides an easy dodge that leaves the politician with a faint glow of patriotism, the great persuader who is so often summoned by way of such simple rhetoric.